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Sharing Biz & Life in Color

Browse below for advice, adventures and inspiration!

Video Content 101: Everything You Need to Know to Go Viral

Let’s admit it — creating content for your business can be exhausting. And also… kinda boring. Social captions, emails, and even other lead generation tools like PDFs might start to feel like a dime a dozen. Want to create something…

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Client Case Study: Avery Social Media Videos

If you love working with paper, prints, or anything crafty, you might already know the star of our next case study.  Avery is a go-to retailer for digital printing, label-making, and all the office supplies you need to turn your…

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How TikTok and Instagram Reels are Changing My Photography Business

While I’ve been in business for more than 5 years, I’ve seen a ton of growth in my photography business over the last year. Why? TikTok and Reels! (Do you follow me yet?)   Most of us have used email…

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The Future of Social Media Is Video (And Instagram Agrees)

You may or may not have heard yet, but Adam Mosseri, head of Instagram, made some huge announcements in late June 2021 (in case you’re coming to us from The Future). Especially if you are a creative business owner like…

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How a Video Goes Viral: Breaking Down My Recent Viral Video!

Viral videos are all over the internet. But what makes a video go viral? What is it that makes one video so popular? For instance, I have three TikTok videos showcasing fake ice, and each video is hovering around 1…

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Tillamook Photography Case Study

I am back again to give you insight into my latest project with Tillamook! Yes, that Tillamook! I don’t know about you, but I absolutely consider myself to be an ice cream expert, so this shoot was so fun. It…

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