How TikTok and Instagram Reels are Changing My Photography Business

July 27, 2021

While I’ve been in business for more than 5 years, I’ve seen a ton of growth in my photography business over the last year. Why? TikTok and Reels! (Do you follow me yet?)

phone with instagram feed on screen laying among office supplies


Most of us have used email marketing and cold pitches to grow our brands and businesses — and those methods still work! But I also know how frustrating it can be to try and grow your reach and your client base using social media and word-of-mouth. 

Since diving into the world of TikTok and Reels, I have received an influx of inquiries for new clients, I have sold more courses, and I’ve even increased the amount of work I receive from current clients. I’ve also received more opportunities for brand partnerships and collaborations, like recent project I did with Canon and Microsoft!

It is still shocking to me that this platform, known for dancing Gen Zers, has led to such amazing results for a creative professional like me! If you want to know more about how TikTok and Reels have changed my photography business, keep reading.

Put your energy in the right place

I have been having so many conversations with other creative business owners about allocating their time for marketing. Should they invest in Facebook ads? Attend in-person events now that some of those are back, on a smaller scale? Well, after seeing all the results I’ve seen with TikTok and Reels, I’m actually a fan of putting time into creating connect for social media.

I know this can feel counterintuitive, since for so long we struggled with Instagram and Facebook algorithms. But seriously, I’ve seen how TikTok and Instagram Reels can help increase the visibility of your website and brand so you can grow your business your way. 

Does it feel risky? Maybe it does right now. But by consistently showing up on social media, it can really pay off.

Don’t let the “newness” of TikTok deter you

It doesn’t matter if you are a first-time user or already a semi-celebrity on TikTok. By authentically sharing your story, choosing relatable and eye-attracting content, and engaging and collaborating with your followers, you can be successful. 

Alisha sitting at desk with phone in hand

Thinking, “Maybe I’ll just focus on the platforms I already know!” well… you can! But recent studies have shown that between Twitter, Instagram, and TikTok, TikTok has the highest engagement rates. That is GREAT news for you and me both!

I know that TikTok might feel like “just one more thing” you have to learn. But I promise, if I can do it, there is NO reason why you can’t, too. The beauty of TikTok is that you don’t have to spend thousands of dollars on video production, content editing, or monitoring your performance. Businesses just like yours can easily take advantage of user trends to build brand awareness and increase offline and online sales.

Recently, I shared what makes videos go viral and how you can do the same. Check it out for practical tips you can implement right away!

Ready to take your Videos to the next level?

TikTok and Instagram Reels users make viral video creation look sooo easy, don’t they? But the truth is, producing successful short videos takes a little bit of work and knowhow! And if you’re hoping to see some epic results for your creative business — but you’re totally new to social videos — you probably have no idea where to start.

Start here!

If you’ve really ready to up your video game but feel like you just don’t have the time to learn all the ins and outs, Supercharge Your Social Videos is for you.


phone with supercharge your social videos course preview


Not an expert when it comes to cameras and photography and wondering if you can make a TikTok or Reels look good just by using your phone? You can — and I’ll show you how!

When you join Supercharge Your Social Videos, you’ll learn everything you need to know to create, produce, and share short-form videos on platforms like TikTok Instagram and Facebook!

During this 1-hour course, we’ll cover:

🎥 What a short-form video is

🎥 The essential elements of a short-form video

🎥 The exact skills and strategies I used to gain 15 million views, 6 million likes and 400k TikTok followers in 6 months. 

🎥 A step-by-step, detailed process for creating videos on each platform

🎥 How to batch produce videos so you can save time

🎥 Why and how to repurpose your videos across different channels

🎥 And much more!

Boost your brand visibility by joining this social video course for just $49!

No matter what type of blogger, stylist, entrepreneur, or photographer you are, you will get everything you need to go viral and grow your reach on TikTok and Instagram in about 1 hour. Can’t wait to see you there and watch your videos go viral!



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