Tillamook Photography Case Study

July 15, 2021

I am back again to give you insight into my latest project with Tillamook! Yes, that Tillamook!

I don’t know about you, but I absolutely consider myself to be an ice cream expert, so this shoot was so fun. It was even featured in AdWeek and will be a mainstay of a new campaign Tillamook is promoting, all about how they’re not like other ice cream brands.

Want a behind-the-scenes look at how we set up this Tillamook photoshoot?

 

View this post on Instagram

 

A post shared by Alisha Cohen (@alishylishy)

What’s Tillamook?

In case you’re not familiar with the brand, Tillamook is a dairy brand, mostly known for their delicious cheeses and ice creams. They’re based out of Tillamook, OR, and they’re basically a cooperative of 80 dairy farms in the area — all of which create dairy for things like butter, sour cream, and yogurt. And did I mention the delicious cheeses and ice cream flavors?!

Because they’re a cooperative of local farms, the quality of ingredients is totally non-negotiable to Tillamook—to the point where they wanted to start a new campaign. While other dairy products and brands in general have pushed low-cal “health” food, Tillamook wanted to double down on how important it is to have quality ingredients — and delicious dairy products.

Mostly, they wanted to focus on how ice cream brands fill their products with air so there are less calories (because there’s less cream!). What sort of blasphemy is that?

To share this campaign, their agency chose a handful of influencers to take part in this campaign — and we were selected! This shoot was so much fun and we can totally get behind delicious, flavorful treats.

The campaign

Even though I may consider myself to be an ice cream pro, I had NO idea that so many ice creams are pumped full of air! Do you know which ice cream has more cream than legally required by the FDA?? TILLAMOOK, of course.

I think we can all agree that the creamier the ice cream, the tastier it is! Not only does it taste better, but it looks better on camera, too. See what I mean?

stack of tillamook ice cream quarts

Styling the set for Tillamook

We made and styled three different desserts with our favorite flavors of Tillamook extra creamy ice cream! I played off of a monochrome color theme that is featured in the primary campaign video.

 

View this post on Instagram

 

A post shared by Alisha Cohen (@alishylishy)

This triple scoop has Old Fashioned Vanilla, Tillamook MudSlide, and Oregon Strawberry Ice cream. You just can’t go wrong with a classic cone, right? And I’ve never been happier to have a blue fridge! I added it during the studio reorganization and it matched this shoot and aesthetic perfectly! Luckily it’s on wheels – we rolled it out and hung a roll of paper behind it for this shoot. 

 

 

View this post on Instagram

 

A post shared by LISH creative (@lishcreative)

This mouth-watering shake has Oregon Strawberry Ice Cream with a cute little slice of strawberry cake on top! We used hot fudge to get the sprinkles to stick to the glass and pins to secure the strawberries in place

ice cream cake with sprinkles, sugar cone on top, hand placing cherry

This ice cream cake has a layer of Tillamook Mudslide, a layer of Old Fashioned Vanilla with hot fudge, crushed cookies, and cream between the layers….YUM! // we spray painted a lazy susan yellow to act as a cake stand and I LOVE how it turned out. 

Want to partner with brands like Tillamook?

Working as a photographer and stylist with different brands is one of the most fun parts of my job. If you’ve always wanted to launch your own commercial photography business and do the same, I have news for ya: you can! And you don’t need lots of fancy equipment or all the industry know-how to get started.

My free product photography webinar, How to Break into Product Photography, will teach you everything you need to know about starting your own photography biz. You’ll learn how to attract new clients, what gear you’ll need, how to increase your earning potential, and more. It’s an accessible and straightforward resource for everyone of every skill and experience level!

Are you ready to turn your passion and creativity into a profitable business? Let’s do it! Learn more about the webinar and join How to Break into Product Photography today!

photo of pancakes promoting free course, break into product photography

Categories

Most Popular

Screen-Shot-2020-06-04-at-10.26.39-PM-1

7 Photography & Styling Mistakes You May Be Making

Screen-Shot-2020-03-26-at-9.52.15-PM

The Best Props for Product Photography

pink-1024x1024

FAQ: Why is my stop-motion shaking?