When it comes to product photography, LISH Creative is all about versatility. Our work isn’t just about making products look good — it’s about capturing a brand’s personality, telling its story, and creating photos that connect with our clients’ audiences, no matter the platform!
It’s also why we embrace being flexible. Product photography isn’t just about capturing products on gorgeous flat lays. There’s so much more to it than that! And this flexibility gives us space to broaden our horizons and try something new.
When we have more room to explore our creativity and have FUN with the shoots, that’s where LISH shines — and it’s how we’re able to deliver better work to our clients!
Why Versatility in Product Photography Matters
Trends change fast! That’s why we tell our clients that versatility isn’t just a nice-to-have; it’s a must-have!
For us, that means offering a wide range of product photography services. Whether it’s a lifestyle photoshoot, a brand photoshoot, or we’re shooting photos to license, this mix of work helps us pinpoint when the tides are changing and deliver more impactful, forward-thinking work to our clients.
For our clients, it means encouraging them to try something new. We don’t want them to walk away with assets they can only use once or twice; we want them to have a Rolodex of on-brand photos and videos they can use at any time! That’s where being flexible in your approach and trying different styles of product photography can benefit your brand.
Different Styles for Different Vibes
There are so many different styles of product photography. But the first step in knowing which one is right for your brand is understanding what’s out there! Here’s a breakdown of how different approaches can work for you.
Lifestyle Photography for Social Media
Lifestyle photos showcase your products in real-life situations, helping customers imagine how they can fit into their daily routines. Think sunglasses perched on a beach towel or business casual shoes in an office setting — these shots are perfect for creating that “I need this!” moment on Instagram.
Here’s a real-life LISH example from our shoot with Send A Cake:
Studio Shots for E-commerce
Crisp, clean, and detailed photos under the studio lights are all about letting the product speak for itself. These images highlight the finer details and features, making them ideal for product pages, catalogs, and any situation where the customer wants to see exactly what they’re getting.
Here’s a real-life LISH example from our shoot with Ralli Wellness:
Creative Photography for Campaigns
When it’s time to launch a special promotion or seasonal campaign, creative photography brings that extra flair. Think bold props, themed backgrounds, and artistic angles designed to grab attention. These shots add a splash of excitement to ads, emails, and social posts.
Here’s a real-life LISH example from our shoot with Norman Love Confections:
Evergreen Content That Stands the Test of Time
Some photos never go out of style! Evergreen images that utilize patterns and backdrops to highlight your brand’s visual elements help you create fun images that can be used for nearly anything!
Here’s a real-life LISH example from our shoot with Magna-Tiles®:
How to Choose the Right Style for Your Brand
Now that you know what’s out there, how do you decide what’s right for your brand?
Picking the perfect brand photography style comes down to a few key factors:
✦ Align with Your Brand’s Vibe: If your brand is sophisticated and sleek, go for studio shots. If it’s laid-back and lively, lifestyle images may be a better fit.
✦ Platform Matters: Think about where you’re using the images. Lifestyle photos excel on social media, while studio images are better for e-commerce.
✦ Variety Is Key: What styles are going to help you get the most diverse, engaging, and longest-lasting photos?
And remember, when it comes to photography, versatility is your superpower! Sometimes you only need lifestyle shots. Sometimes you need a mix of them all! But taking this flexible approach means you have a range of content that will last you for the long haul.
Not Sure How to Decide? We Can Help!
Whether you’re in need of custom photo shoots or looking to license ready-made images, LISH Creative is here to help you tell your brand’s story in all the right ways. We’ll work with your brand to help you figure out the best combo for your next product photography or brand shoot.
Images that wow on social? Video ads that inspire action? We can help you do it all! Let’s connect and create something amazing together!
