Who’s ready for another behind-the-scenes feature of a client photoshoot? This go-round, our photoshoot case study covers our recent work with RXBAR to produce 4 short-form videos all about their new plant protein products for TikTok!
@lishcreativeWatch me play with my food for a video project with @rxbar … #behindthescenes #photography #foodtiktok #foodphotography♬ Stuck in the Middle – Tai Verdes
Short-form video content
Short-form video content is now one of our primary client offerings! Many clients want it because it’s performing so well across platforms. Catching people’s attention is key to bringing awareness around your brand and products, and so short-form is the perfect solution. I mean, think about how long you stop to watch a video…I scroll out within the first 2-3 seconds if it doesn’t catch my attention!
Behind the scenes: Planning time!
We did this shoot straight from the LISH creative garage studio with the help of my small but mighty team! The goal was to showcase two new product offerings from RXBAR: their plant protein bars (their original bars include egg whites) and protein cereal.
For these videos, we tied in the ingredients of the new bars by rolling dates down a ramp, playing with peas, and splattering peanut butter! To highlight the amount of plant-based protein these products include, we used the bar’s ingredients to write the grams of protein in each bar and physically broke the bars in half to showcase how soft the new texture is.
We even made it look like protein bars were growing from a plant!
@rxbarOur biggest launch of the year is coming your way tomorrow. No B.S. Any guesses? ##RXBAR ##fyp ##foryoupage♬ original sound – RXBAR
Take note of how we used colors to match with the brand packaging. These short-form videos were a mix of stop-motions along with live videos. We were stoked with how they turned out, and so was RXBAR! Of course, we love creating these short-form videos for our clients, but sharing the behind the scenes has also helped us grow our business here at LISH Creative, too. That’s the power of video!
Ready to uplevel?
Using videos on social media can boost your brand awareness and drive engagement, but finding the time to learn the ins and outs or keep up with all these new platforms and features can feel so overwhelming. Anyone feel me?
Running a business takes a ton of hard work and effort (trust me, I know!), but investing in your social media presence will jumpstart your online growth and help your brand stand out from the rest. With my Supercharge Your Social course, you’ll get to spend 1 hour learning how to use short-form video to rock your social and grow your biz.
You’ll learn everything you need to know to create, produce, and share short-form videos on platforms like TikTok, Instagram, and Facebook — just like the RXBAR videos we created!
Boost your brand visibility by joining Supercharge Your Social Videos for just $49! Can’t wait to see you there.