We work with a lot of brands with an established audience — you may remember some of our long-time clients, like Avery and Norman Love Confections. It’s always so much fun to brainstorm new and creative ways to help show off new products and old favorites alike! It’s safe to say, we love what we do!!
But we don’t just work with established brands. We also work with start-ups — specifically ones who have an amazing new product to show off for the first time ever!
And that’s the case with our latest shoot with Pursue Bar!
Curious to see how it all went down? Check out how we helped them formulate the perfect launch assets for their new brand below!
Creating motion-based assets to match the brand
Pursue Bar wanted to appeal to a Gen Z audience on the go. So, we used their brand colors to create a visually appealing — or aesthetically pleasing — look and feel for each of the assets we produced.
Since this is the first flavor in their lineup, we mixed stop-motion, video capturing, and digital animation to bring it all together! And this is what we got — we are obsessed!!
Turning one video into more than seventy-five pieces of content
This final video will be the “hero” video on their new website, but we also broke it apart into “mini-clips” and still images to be used as banners, in social posts, and in email marketing. Work smarter, not harder right??
And each asset has four different aspect ratios. This is so that it could be utilized across multiple channels and touchpoints without much fuss on the client’s end — and so the images and video will look just as good no matter where it’s posted!
That means from this one single video, we were able to deliver more than 75 individual pieces of content. Woah!! It was the ULTIMATE ultimate example of maximizing content production and providing the best value for our clients!
New product launch? We got you covered!
Have a startup in the works? Prepping for a product launch campaign? If you need lots of content around one single product — shoots like these are a great way to get your ideas (and eventually…products!) out into the world!!
Spots are limited going into the new year, but if you need help bringing your creative visions to life, give us a call. We’d be happy to help!
