Time for another client case study! If you enjoyed seeing the process and the photos behind my Fun Wine photoshoot, I’m back with another commercial photoshoot recap for you.
The client: Sharper Image
I had the opportunity to team up with Sharper Image to promote their new line of electronics sold at Bed Bath & Beyond. How could I not work with them on this project? Look at how fun and colorful this new line is!
How we styled their products
Sharper Image’s new line featured wireless headphones, Bluetooth speakers, charging pads, car mounts, and power banks in bright, bold colors and fun patterns. How were we going to style and promote these new products?
To appeal to a Gen Z and millennial audience, we decided on two different types of photos. The first was a product-centric setup that really let the electronic shine.
A plain black background made these bold colors pop.
Instead of a black background, I thought this peachy blush would contrast better against the product. (And match my scrunchie, of course.)
You know I love a pretty monochromatic flatlay!
The second type was to focus on lifestyle settings. These let the viewer imagine the product being used at their desk, in their office, at school, wherever!
The best thing about showcasing a tie-dye product is how many other colors you can use in the props and background. Gimme #allthecolors.
This is when having a lot of vibrant, colorful props on hand really comes in handy.
Sharper Image’s new products aren’t just for indoors. I thought it would be cool to create a lifestyle setup that looked like a day at the beach!
We also produced product videos along with photos. Videos add movement and interest, and can sometimes be more attention-grabbing than photos.
Yep, I even stepped in as a model for one of the headphone and Bluetooth speaker videos!
Wanna work with brands like Sharper Image?
Working as a photographer and stylist with different brands is one of the most fun parts of my job. If you’ve always wanted to launch your own commercial photography business and do the same, I have news for ya: you can! And you don’t need lots of fancy equipment or all the industry know-how to get started.
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