TicTac Case Study | LISH Creative

June 2, 2021

Fresh Breath & Stop-Motion: Tic Tac Photoshoot Case Study

Who’s ready for a refreshing behind-the-scenes peek at another photoshoot? This time, our photoshoot case study covers my recent work with Tic Tac

 

mani cam of hand with TicTac French manicure and TicTac ring

 

Tic Tac and their agency, Golin, hired LISH creative to create a couple of stop-motion videos for their social media pages. There were two themes for the videos. One was to celebrate St. Patrick’s Day, and the other was to be inspired by awards season and red carpet glam looks.

 

See how we pulled off these stop-motion videos in the blog below!

A rainbow of colors for St. Patrick’s Day

You all know we can’t turn down an opportunity to style and shoot a rainbow! We had to create a rainbow out of different colored Tic Tacs for a St. Patrick’s Day themed stop-motion.

@lishcreativeHow we made rainbow magic! 🌈 ✨ ##stpatricksday ##learnontiktok ##stopmotion ##behindthescenes ##productphotography♬ Taste It – Ikson

First, we loaded up on the Tic Tac Fruit Adventure flavor, which includes sweet cherry, orange, apple, and passion fruit Tic Tacs. Yum! Then we sketched out a rainbow shape on a light blue paper backdrop.

 

We laid out each Tic Tac in the rainbow shape one by one. After the rainbow was complete, we carefully removed each row of Tic Tacs. 

 

By shooting the video backward and reversing the frames, the final result looks like a pretty rainbow of Tic Tacs unfurling into a mini pot of gold! Watch the Tic Tac rainbow come together in this TikTok.

 

 

View this post on Instagram

 

A post shared by LISH creative (@lishcreative)

 

Stylish red carpet candy

Remember the infamous red carpet “Mani Cam” that was shown on E! network? 

Style and fashion are always a big deal at red carpet events like the Oscars, Emmys, and Grammys. But cable channel E! took it to the next level with a miniature red carpet setup — complete with backdrop and faux hedges — just for stars to show off their manicures

 

We recreated the Mani Cam for a red carpet stop-motion video for Tic Tac! To build our own Mani Cam diorama, we used: 

 

  • Red velvet for the actual red carpet
  • Floral foam, balsa wood, faux moss, and Hot Glue for mini hedge walls
  • Printed Tic Tac logos for the step and repeat photo backdrop

 

Then, we hired an amazing nail artist at 5th Szn to create press-on nails featuring actual Tic Tacs! You can see a closeup of the gorgeous work they did in their Instagram post.

 

View this post on Instagram

 

A post shared by PRESS ON NAIL SHOP (@5thszn_shop)

 

Once the candy nails were on, all I had to do was pose my red carpet-ready fingers and shoot! See how it turned out and get more glimpses of the process in my TikTok.

@lishcreativeHow we built a miniature red carpet photoshoot set…! ##learnontiktok ##oscars ##photoshoot ##nailart ##behindthescenes♬ Blue Blood – Heinz Kiessling & Various Artists

Looking to make scroll-stopping stop-motion videos?

These stop-motion videos were so quirky and fun, I had a blast brainstorming the ideas and watching them come to life. If you enjoyed this behind-the-scenes look at my work, make sure you check out other photoshoot case studies on the blog, like this one for Welly and this one for Sharper Image!

Like what you saw in this photoshoot case study? Looking to make stop-motion videos or product photos for your own brand? Let’s talk! Send me a message and let me know what you envision for your project. I’ll get back to you with more information about my services and pricing ASAP!

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FAQ: Why is my stop-motion shaking?