SLAY THE FLATLAY Q&A

April 20, 2020

Throughout my journey, there have been so many people who have asked if I teach courses. I’ve done speaking engagements at national conferences, have been a guest on multiple podcasts and have hosted quite a few online webinars, but I was never able to dedicate enough time to fully produce a course – until now….! My first course – SLAY THE FLATLAY, is finally here, and today, I’m answering some of your questions!

Q: What is a flatlay?
A: A flatlay is a photo taken from overhead! Like this:

Q: Who is this course for?
A: Business Owners
Creative Entrepreneurs
Social Media Managers
PR pros
Aspiring Photographers
Wedding Photographers
Stylists
Fashion Bloggers
Lifestyle Bloggers
Food Bloggers
Mom Bloggers
DIY Bloggers
Instagrammers
Content Creators
Basically, anyone who is looking to create images to promote a brand

Q: What is the format?
A: 1 class per week for 4 weeks, live via ZOOM. Approximately 4 hours of content.

Q: When does it start?
A: Tuesday, April 21st is the first class, but signups will last until April 28th. There is a replay available for every class

Q: What will I learn?
A: WEEK 1 – FREE INTRO – 4/21 @ 2pm EST (replay available)
– intro to branding
– Content Planning
– Concept Development
– Shoot Planning
– Prop Sourcing
– Backgrounds
– Location Scouting
– Talent Scouting
– Q&A

WEEK 2- 4/28  @ 2pm EST (replay available)
– camera gear
– camera settings
– tethering – gear & software options
– natural lighting overview
– continuous lighting overview
– live camera settings demo
– Q&A

WEEK 3 – 5/4 @ 2pm EST (replay available)
– strobe lighting overview
– continuous vs. strobe lighting demo
– lighting modifiers
– tips for reducing glare
– styling & compositions overview
– styling hacks (working with water, fake shelving, condensation, etc.) 
– Q&A

WEEK 4- 5/12 @2pm EST (replay available) 
– stop-motion basics
– stop-motion demo
– editing software overview
– batch editing basics
– music sourcing
– file storage
– Q&A

Q: Do I need to have a DSLR camera?
A: No, but weeks 2-4 definitely reference a DSLR often and a lot of the lighting/stop-motion techniques are intended to be used with a DSLR.

Q: What if I don’t like the course?
A: If the course doesn’t end up being a good fit – I’m offering a 30-day money-back guarantee. Taking the first free class is also a great way to try it out and see if you would like to continue on.

Q: How much does it cost?
A: From now until 4/28, the course will be available at a special intro rate of $199 (retails for $349).

Q: Will it be offered in the future?
A: Yes, but this is the only time it will be offered live. It will be reformatted in the future and sold for $349.

Q: Where can I register for the free class?
A: slaytheflatlay.com

Q: Where can I buy the remaining classes?
A: https://heylish.com/education/

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