Archive for February 2016

The foundation of every social media strategy

There’s nothing in this social media world that I believe in more than the power of incredible content. 

Beautiful & strategic content can attract and retain an audience. It is the first step towards the start of a strong community, and it is the very foundation in which I’ve built my brand. 

People will shout about hashtags, influencer campaigns, engaging with your target, and a lot of other things that are definitely important too – but let me walk you through a completely fabricated, made-up example, to demonstrate why none of that matters if your content isn’t clicking.

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