Today's interview is definitely a sweet treat! Matt Crump, the founder of the digital art movement, candy-colored minimalism (#candyminimal), and one of Time Magazine's Top 50 Instagram Photographers to follow, is here to chat about how social media has impacted his career. Not only does this artist, photographer, and influencer have a beautiful and consistent aesthetic that has attracted brands including Swatch, Twitter & Target, but he is also a huge advocate for building community.
Read on to find out the importance of a personal BRAND on social media, and to learn his EPIC 4 C's for Instagram success:
LISH: How did you first get started with Social Media?
MATT CRUMP: I used to be an art director at an advertising agency, and I also majored in advertising, so I have a background in branding. When I decided to focus on my art full time, I was able to use that knowledge to make a name for myself on social media. I quickly found out that social media is a branding game. The people who are most successful on social are the ones who know how to make a brand.
L: How has social media influenced your career path/business?
M: Since high school, I knew I wanted to work in a creative field--that's why I chose to become an art director. But when my work started gaining momentum on social, brands started reaching out to me directly. I realized that I didn't need to work inside an agency anymore since brands were coming to me. So in that regard, it altered my career path, but I'm still using all the things I learned from my advertising career.
L: What are some of the largest opportunities that have resulted from social media?
M:It's hard to play favorites. I put all my brand work on work.mattcrump.com, though!
** Don't miss it guys - crazy good work over there!
L: Do you find that Social Media has changed the way that creatives would typically find and build relationships with clients?
M: I would say that social media has changed the way clients find creatives. I typically don't do a lot of "new business" outreach because the incoming opportunities have kept me busy.
L: What is one piece of advice you would give to creatives who are looking to use social media to enhance their careers/business?
M: I have 4 C's, specifically for Instagram: consistency, curation, color, and collaboration. Stay consistent with the quality and amount of posts you make. Curate your feed so it's instantly recognizable from the grid view. Nail down your color palette. And finally, collaborate with brands and other artists you respect to build relationships and a following.
L: Who are your favorite accounts to follow? Any hidden gems we should know about?
M: It's hard for me to play favorites here, too! I feature my favorites on @candyminimal.
**Jump in by using the hashtag #candyminimal